Which aspect ratio does each platform use?

Vertical 9:16 (1080 × 1920) is the format for TikTok, Instagram Reels, and YouTube Shorts, full-screen on a phone. Standard YouTube is 16:9 (1920 × 1080). Instagram feed posts perform best at 4:5 portrait (1080 × 1350), the tallest a feed post can be. Square 1:1 (1080 × 1080) still works everywhere as a safe middle.

Post the native ratio for each surface. Platforms letterbox or crop anything else, and vertical full-screen video measurably outperforms letterboxed landscape on every short-form feed.

Reframing between ratios without ruining the shot

Going from 16:9 to 9:16 means keeping roughly a third of the frame, so the crop has to follow the subject. Keep faces in the upper half, and leave headroom for platform UI: captions, buttons, and the description overlay eat into the bottom and right edges of a vertical frame.

If you shoot vertical on a phone, most of this disappears, and the edit is where ratios actually get enforced. Wavcut edits and exports true 9:16 on iPhone, with captions placed inside the safe area automatically, so the frame you preview is the frame every platform shows.